CASE STUDY

PMQ SFR Cityfantasia

Combining the chilly and desolate night atmosphere with the prosperity and warmth of the city requires precise control of lighting, color and scenery to ensure a harmonious and unified atmosphere.

@2018 Video


(About)

Optical illusions

Imagine: a fallen gentlemar roaming the streets of Hong Kong on a cold, bitter ni ght. In the darkness,he found solace and warmth in the bright neon signs and the skyline. The outline of the ci ity landscape and the shape of the neon signs are used against t he white showpiece that acts as a canvas for light inst allation and image projection,taking the audience along into his poetic fantasia..

(Visual Presentation)

Models wore fashions that echoed the night scene of the city and walked confidently on the stage, their steps inharmony with the rhythm of the music, creating an atmosphere that was both fashionable and romantic.

(Highlights)

Each clip is full of care and expectation for women's health and happiness. These clips not onlyshow our professionalism and enthusiasm, but also reflect our sincere care for every female friend.

Conclusion

This project combines the fashion show with the city night view in an innovative way, bringing a unique visual feast to the audience.During the design process, we overcame several technical difficulties and successfully created an atmosphere that is both realistic and fantastical.

Thank you

We hope our project can bring you some inspiration and joy.

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