CASE STUDY

HK Tramways

@2019  Brand Design

(About)

Hong Kong Tramway Brand Refresh

Refreshing the Hong Kong Tramway brand to showcase its historical roots and modern vitality, forging a brilliant new chapter together.

“Revisiting the classics”

We build a brand-new mobile-first web application Through this rebranding, we aim to breathe new life and vitality into Hong Kong Tramways, making it a bridge between history and the future.for JES Network to form an online community for their members to join the community

(Visual Identity)

Ensure that the brand visual identity system remains consistent in different 
application scenarios to enhance
brand recognition

(Application)

Apply the brand visual identification system to various scenarios to enhance brand recognition.

Conclusion

Through this brand remodeling, Hong Kong Tramways will be revitalized and become a bridge between history and the future. Under the guidance of the new brand image, Hong Kong Tramways will continue to write a glorious chapter.

Thank you

We hope our project can bring you some inspiration and joy.